Alterna Caviar Anti-Aging Clinical Densifying Shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use vs. untreated hair.*