- It’s a Blonde Thing Keratin Lightening System is fortified with keratin amino acids to help strengthen and restore damaged hair.
- Infused with our Signature Keratin, It’s a Blonde Thing protects against chemical breakage and reduces porosity by filling the empty spaces in the cuticle with keratin. It is not necessary, nor do we recommend, putting clients under heat. Once the powder lightener and developer have been mixed, the mixture does not swell, allowing stylists to get very close to the base when lightening without having to worry about "bleed marks." Another advantage: the blue powder helps control unwanted warmth and is formulated to transition from blue to white during processing, allowing colorists to get a correct read on lift and more accurate results.
- It’s a Blonde Thing Keratin Lightening System can lift up to seven levels, either on or off the scalp for versatile use.